Entrepreneurial marketing over the internet: an explorative qualitative empirical analysis

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Reference

Schmengler, K., & Kraus, S. (2010). Entrepreneurial marketing over the internet: an explorative qualitative empirical analysis. International Journal of Entrepreneurial Venturing, 2(2), 56-71. (ABS_2018: 1; ABS_2021: 1; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Competence Center for Entrepreneurship and Family Business
  • Chair of Strategic Management and Entrepreneurship
  • Chair of Entrepreneurship and Leadership