Entrepreneurial pricing: characteristics and implications of pricing in SMEs and start-ups.

Reference

Siems, F. U., Kraus, S., & Pollok, P. (2012). Entrepreneurial pricing: characteristics and implications of pricing in SMEs and start-ups. International Journal of Entrepreneurship and Small Business, 16(4), 436-454. (ABS_2021: 2; VHB_3: C)

Publication type

Article in Scientific Journal

Persons

• Prof. Dr. Dr. Sascha Kraus

Organizational Units

• Institute for Entrepreneurship
• Chair of Strategic Management and Entrepreneurship