Which visual information is perceived by the consumer? Media and advertising-psychological investigation by means of eye movement analysis.

back to overview

Reference

Furtner, M., & Sachse, P. (2008). Which visual information is perceived by the consumer? Media and advertising-psychological investigation by means of eye movement analysis.. Paper presented at the FH Science Day Proceedings.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Leadership