On the Management of Broken Hearts: Learnings from the Widow(er)hood Effect for Stakeholder Relationship Management

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Reference

Schönitz, M.-S., & Siems, F. U. (2021). On the Management of Broken Hearts: Learnings from the Widow(er)hood Effect for Stakeholder Relationship Management. Journal of Relationship Marketing, 21(3), 226-254. (ABDC_2022: B)

Publication type

Article in Scientific Journal

Persons

DOI

http://dx.doi.org/10.1080/15332667.2021.1954847