Reference
Emes, J., & Meyer, M. (2001). Stichworte zum Sachgebiet "Industriegütermarketing". In M. Bruhn (Ed.), Gabler Marketing Lexikon (Gabler Verlag ed., pp. (33 Seiten)). Wiesbaden: Gabler Verlag.
Publication type
Chapter in Edited Book
Persons
Organizational Units
- Institute for Entrepreneurship