Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data

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Reference

Backhaus, K., Becker, J., Beverungen, D., Frohs, M., Müller, O., Weddeling, M., Knackstedt, R., & Steiner, M. (2010). Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data. Electronic Markets, 20(2), 131-146. (ABDC_2016: A; ABDC_2019: A; ABS_2018: 2; ISI_2016: 1.864; ISI_2016_5year: 2.121; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute of Information Systems
  • Hilti Chair of Business Process Management