The Struggle for Corporate Legitimacy: A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation

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Reference

Vallaster, C., & von Wallpach, S. (2010). The Struggle for Corporate Legitimacy: A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation. Paper presented at the The 6th International Colloquium of the Academy of Marketing (Brand, Corporate Identity and Reputation Special Interest Group), ESADE, Barcelona, Spain.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship