Reference
Vallaster, C. (1999). Strategy Development and Implementation - A Case Study of an Asian/Western Multicultural Group. Proceedings of the 7th Cross-Cultural Research Conference, Cancun, Mexico, 203-229.
Publication type
Article in Scientific Journal
Abstract
http://marketing.byu.edu/htmlpages/ccrs/proceedings99/vallaster.htm
Persons
Organizational Units
- Institute for Entrepreneurship
- Van Riemsdijk Chair in Entrepreneurship