Connective Branding: Building Brand Equity in a Demanding World

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Reference

Fisher-Buttinger, C., & Vallaster, C. (2008). Connective Branding: Building Brand Equity in a Demanding World. London: John Wiley & Sons Ltd.

Publication type

Monograph

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship