Improving the Legitimacy in Controversial Industries Through Shared Value: A Corporate Branding Perspective

Reference

Vallaster, C., & Bechtold, B. (2012). Improving the Legitimacy in Controversial Industries Through Shared Value: A Corporate Branding Perspective. Paper presented at the 15th ICIG Symposium, Aarhus, Denmark.

Publication type

Paper in Conference Proceedings

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Chair in International Management