Sustainable Brands: Religious Brands vs. Non-Religious Brands

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Reference

Lindgreen, A., Vanhamme, J., Maon, F., & Vallaster, C. (2011). Sustainable Brands: Religious Brands vs. Non-Religious Brands. Paper presented at the Eighteenth Annual International Conference Promoting Business Ethics, Manhattan campus of St. John's University, USA.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management