Midway to Social Embeddedness in NPD: The Role of Contextual Mechanisms

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Reference

Welling, C., & Zimmermann, A. (2010). Midway to Social Embeddedness in NPD: The Role of Contextual Mechanisms. Presented at the 30th Annual International Conference of the Strategic Management Society, Rome, Italy.

Publication type

Presentation at Scholarly Conference

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Strategic Management