Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program

Reference

Kamm, M., Kucklick, J., Schneider, J., & vom Brocke, J. (2021). Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program. Information Systems Management, 38(4), 270-286. (ABDC_2022: B; ABS_2021: 2; VHB_3: C)

Publication type

Article in Scientific Journal

Persons

• Prof. Dr. Jan vom Brocke
• Dr. rer. oec. Michael Reiner Kamm, MSc
• Assoz. Prof. Dr. Johannes Schneider

Organizational Units

• Hilti Chair of Business Process Management

DOI