Advancing relationship marketing theory: exploring customer relationships through a process-centric framework

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Reference

Hütten, A. S., Salge, T. O., Niemand, T., & Siems, F. U. (2018). Advancing relationship marketing theory: exploring customer relationships through a process-centric framework. AMS Review, 8, 39-57. (ABDC_2019: B)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute for Entrepreneurship

Original Source URL

Link

DOI

http://dx.doi.org/https://doi.org/10.1007/s13162-017-0091-x