The effect of internal branding on organisational financial performance and brand loyalty with mediating role of psychological empowerment

Reference

Soleimani, M., Dana, L.-P., Salamzadeh, A., Bouzari, P., & Ebrahimi, P. (2023). The effect of internal branding on organisational financial performance and brand loyalty with mediating role of psychological empowerment. Journal of Asian Business and Economics Studies, 30(2), 143-163.

Publication type

Article in Scientific Journal

Persons

• Dr. Pejman Ebrahimi

Organizational Units

• Liechtenstein Business School
• Data Science & Artificial Intelligence

DOI