User engagement in social network platforms: what key strategic factors determine online consumer purchase behaviour?

Reference

Ebrahimi, P., Khajeheian, D., Soleimani, M., Gholampour, A., & Fekete-Farkas, M. (2023). User engagement in social network platforms: what key strategic factors determine online consumer purchase behaviour? Economic Research-Ekonomska Istraživanja, 36(1).

Publication type

Article in Scientific Journal

Persons

• Dr. Pejman Ebrahimi

Organizational Units

• Liechtenstein Business School
• Data Science & Artificial Intelligence

DOI