Effect of Social Media Adoption and Media Needs on Online Purchase Behavior: The Moderator Roles of Media Type, Gender and Age

Reference

Janavi, E., Soleimani, M., Gholampour, A., Friedrichsen, M., & Ebrahimi, P. (2021). Effect of Social Media Adoption and Media Needs on Online Purchase Behavior: The Moderator Roles of Media Type, Gender and Age. Journal of Information Technology Management, 13(2).

Publication type

Article in Scientific Journal

Persons

• Dr. Pejman Ebrahimi

Organizational Units

• Liechtenstein Business School
• Data Science & Artificial Intelligence

DOI