Reference
Ebrahimi, P. S., Gholampour, A., & Fekete-Farkas, M. (2021). Social Networks Marketing and Hungarian Online Consumer Purchase Behavior: The Microeconomics Strategic View Based on IPMA Matrix. Academy of Strategic Management Journal, 20(4).
Publication type
Article in Scientific Journal
Persons
Organizational Units
- Liechtenstein Business School
- Data Science & Artificial Intelligence