Media branding and value co-creation: effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty

Reference

Khajeheian, D., & Ebrahimi, P. (2021). Media branding and value co-creation: effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty. European Journal of International Management, 16(3). (ABS_2021: 2; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

• Dr. Pejman Ebrahimi

Organizational Units

• Liechtenstein Business School
• Data Science & Artificial Intelligence

DOI