5110752: FU_Social Media Manager: Content Creation - Campaigning - Video

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Semester:SS 21
Type:Seminar
Language:English
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:67.5 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.09.2012)
Master's degree programme in Architecture (01.09.2014)
Bachelor's degree programme in Architecture (01.09.2014)
Cross faculty elective subjects (01.09.2014)
Master's degree programme in Information Systems (01.09.2015)
Master's degree programme in Finance (01.09.2015)
Master's degree programme in Entrepreneurship (01.09.2015)
Master's degree programme in Entrepreneurship and Management (01.09.2018)
Master's degree programme in Information Systems (01.09.2019)
Bachelor's degree programme in Architecture (01.09.2019)
Master's degree programme in Architecture (01.09.2019)
Master's degree programme in Entrepreneurship and Management (01.09.2020)
Master's degree programme in Finance (01.09.2020)

Description

The perfect entry into the social media world as a content creator. With the right content, you create sympathy and attention for your brand and messages. Videos and stories are among the most popular digital formats. You will learn to write for social media formats and be able to produce videos and podcasts in an exciting and professional manner. You will learn how journalists use social media for their work and understand the interplay between classic media work, online communication and social media. The effort for social media is only worthwhile if you pursue a clear strategy, use the right platforms and provide attractive content for interaction. We show you what attractive content means and how you can put yourself and your project at the center of your activities. You will get a deeper insight into the legal aspects and get to know the area of application of social media governance. We analyze forms of dialogue and participation. We learn what reactions, comments, votes, surveys or the targeted introduction of user-generated content bring.

Lecture Goals

Learning objectives: You are familiar with current trends in digitization. You will recognize the benefits of media work for overall communication and the interfaces to online communication and social media. They skillfully use the aids microphone, light and tripod. You are safe in front of the camera and can stream live online. You will learn how to design your own format and develop a series from it. You know the most important elements of a media corner and newsroom. You understand how to organize social media in the company and for yourself. You know the opportunities and importance of employer branding and employee advocacy. You will analyze and optimize social media in terms of goals and organization. You correctly estimate the resources for your own social content strategy. You will learn the most important forms of dialogue and participation in social media.

Communication, Social Media, Media, Teamwork, Rhetoric, Social responsibility

Learning Outcomes

Students explain the current trends in digitization and the benefits of media work for social media.
Students compare the opportunities and importance of employer branding and employee advocacy with social media Marketing.
Students change the forms of dialogue and participation in social media and understand how to organize social media for a company and for them self.
Students connect the most important elements of a media corner and newsroom and learn to be safe in front of the camera and can stream live online.
Students plan a new platform for news from the students for the stutents.
Students develop their own social media format and develop a series from it.

Qualifications

Materials

Laptop - Previous knowledge of Premiere Pro is an advantage - Smartphone

Exam Modalities

Grading

The project, the presentation and the multimedia work are assessed.

Assessment

Grading

The project, the presentation and the multimedia work are assessed.

Comments

Fakultätsübergreifendes Wahlfach:
Es gelten spezielle Anmeldemodalitäten.

Dates

DatumZeitRaum
10.02.202110:00 - 17:00Virtueller Raum
11.02.202110:00 - 17:00Virtueller Raum
12.02.202110:00 - 17:00Virtueller Raum
03.03.202117:30 - 19:30Virtueller Raum
10.03.202117:30 - 19:30Virtueller Raum
05.05.202117:30 - 19:30Virtueller Raum
12.05.202117:30 - 19:30Virtueller Raum
02.06.202117:30 - 19:30Virtueller Raum