The Remarkable Performance of International Marketing in the Second Half of the 20th Century

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Reference

Czinkota, M. R. (2007). The Remarkable Performance of International Marketing in the Second Half of the 20th Century. European Business Review, 19(4), 316-331. (ABDC_2016: B; ABS: 2)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management