Dominant Business Model Components in Early Stage Technology Based Ventures: A Starting Point for Innovation

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Reference

Wallnöfer, M., & Marxt, C. (2009). Dominant Business Model Components in Early Stage Technology Based Ventures: A Starting Point for Innovation. The Proceedings of The XX ISPIM Conference.

Publication type

Journal Article

Abstract

As technology entrepreneurs can be characterized by a lack of experience as well as a deficit in knowledge, time and resources to plan adequately, they usually refer to practioner’s guidelines for creating their business plans. Guidelines for writing business plans especially focus on team aspects, marketing and financing. Embedded in a business environment characterized by rapid and unpredictable change, the firm’s business model is attributed continuously increasing importance from practitioners and academics. In order to find out whether entrepreneurs pay attention to the business model in planning their business, this study identifies the business model components, generic business models and categories (inside-interface-outside) that are addressed with the highest level of planning detail within the business plans of new ventures. Results show that the level of planning regarding the relevant components is generally very high, but also that the planning of the business model is fragmented and not conceptually driven.

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Technology and Entrepreneurship