Techniques for Measuring the Decision to Trust.

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Reference

Priem, R., & Weibel, A. (2012). Techniques for Measuring the Decision to Trust. In F. Lyon, G. Möllering, M. Saunders & T. Hatzakis (Eds.), Handbook of Research Methods on Trust (pp. 212-225). Cheltenham: Edward Elgar.

Publication type

Chapter in Book

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in Management