Understanding the Buying Behaviour of the Apparel Customers in the Organized Retail Formats

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Reference

Rishi, B. J. (2009). Understanding the Buying Behaviour of the Apparel Customers in the Organized Retail Formats. Asia Pacific Business Review, 5(2), 134-140. (ABDC_2016: B; ABS: 2; ISI: 1.046; ISI: 1; VHB_3: C)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management