Motivators and Decisional Influencers of Online Shopping

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Reference

Rishi, B. J. (2008). Motivators and Decisional Influencers of Online Shopping. International Journal of Business Innovation and Research, 4(3), 195-209. (ABDC_2016: C; ABS_2018: 1)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management