A Model to Comprehend Environmentally Conscious Consumer Behaviour

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Reference

Mishra, S., & Rishi, B. J. (2010). A Model to Comprehend Environmentally Conscious Consumer Behaviour. In S. &. Chakrabarti (Ed.), Green Marketing (pp. 279-289).

Publication type

Chapter in Book

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management