Corporate Brand Strategy Formation: Brand Actors and the Situational Context for a Business-to-Business Brand

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Reference

Vallaster, C., & Lindgreen, A. (2011). Corporate Brand Strategy Formation: Brand Actors and the Situational Context for a Business-to-Business Brand. Industrial Marketing Management, 40(7), 1133-1143. (ABDC_2016: A*; ABS: 3; ISI: 4.402; ISI: 3.166; VHB_3: B)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship