Strategically Leveraging Corporate Social Responsibility to the Benefit of Company and Society: A Corporate Branding Perspective

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Reference

Vallaster, C., Lindgreen, A., & Maon, F. (2012). Strategically Leveraging Corporate Social Responsibility to the Benefit of Company and Society: A Corporate Branding Perspective. California Management Review, 54(3), 34-60. (ABDC_2016: A; ABS: 3; ISI: 3.412; ISI: 2.943; VHB_3: B)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship