Internal Brand Building and Structuration: The Role of Leadership

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Reference

Vallaster, C., & de Chernatony. L. (2006). Internal Brand Building and Structuration: The Role of Leadership. European Journal of Marketing, 40(7/8), 761 - 784. (ABDC_2016: A*; ABDC_2019: A*; ABS_2018: 3; ISI_2016: 1.333; ISI_2016_5year: 2.686; VHB_3: C)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship