Internal Brand Building and Structuration: The Role of Leadership

back to overview

Reference

Vallaster, C., & de Chernatony. L. (2006). Internal Brand Building and Structuration: The Role of Leadership. European Journal of Marketing, 40(7/8), 761 - 784. (ABDC_2016: A*; ABS: 3; ISI: 2.686; ISI: 1.333; VHB_3: C)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship