Assessing New Product Potential in an International Context: Lessons Learned in Thailand

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Reference

Vallaster, C., & Hasenoehrl, S. (2006). Assessing New Product Potential in an International Context: Lessons Learned in Thailand. Journal of Consumer Marketing, 23(2), 67 - 76. (ABDC_2016: B; ABS: 1; VHB_3: C)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship