Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process

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Reference

Vallaster, C., & de Chernatony. L. (2005). Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process. Journal of Marketing Management, 21(1/2), 181 - 203. (ABDC_2016: A; ABS: 2; VHB_3: C)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship