Internal Brand Building in Multicultural Organizations: A Roadmap Towards Action Research

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Reference

Vallaster, C. (2004). Internal Brand Building in Multicultural Organizations: A Roadmap Towards Action Research. Qualitative Market Research: An International Journal, 7(2), 100 - 113. (ABDC_2016: B; ABS: 2)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship