How Much do Leaders Matter in Internal Brand Building? - An International Perspective

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Reference

Vallaster, C., & de Chernatony, L. (2004). How Much do Leaders Matter in Internal Brand Building? - An International Perspective. The Icfaian Journal of Management Research, III(12), 71-81.

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship