Corporate Branding and Corporate Reputation - Divided by a Shared Purpose?

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Reference

Fisher-Buttinger, C., & Vallaster, C. (2011). Corporate Branding and Corporate Reputation - Divided by a Shared Purpose? In S. Helm & et al. (Eds.), Management for Professionals: Reputation Management (pp. 59-73): Springer.

Publication type

Chapter in Book

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management