Zur Bedeutung des Behavioral Branding

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Reference

Esch, F.-R., Rutenberg, J., Strödter, C., & Vallaster, C. (2005). Zur Bedeutung des Behavioral Branding. In F.-R. Esch (Ed.), Moderne Markenführung (4. Auflage ed., pp. 985-1008). Wiesbaden: Gabler.

Publication type

Chapter in Book

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management