Action Research for Study Internal Branding

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Reference

Vallaster, C. (2004). Action Research for Study Internal Branding. In R. Buber & L. Richards (Eds.), Applying Qualitative Methods to Marketing Management Research (pp. 194-205). New York: Palgrave Macmillan.

Publication type

Chapter in Book

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship