Branding on the Internet: A Virtual Competitor to Conventional Media?

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Reference

Jones, M., & Vallaster, C. (2000). Branding on the Internet: A Virtual Competitor to Conventional Media? Proceedings of the 20th Annual Advertising and Consumer Psychology Conference, 24-40.

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management