Strategy Development and Implementation - A Case Study of an Asian/Western Multicultural Group

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Reference

Vallaster, C. (1999). Strategy Development and Implementation - A Case Study of an Asian/Western Multicultural Group. Proceedings of the 7th Cross-Cultural Research Conference, Cancun, Mexico, 203-229.

Publication type

Journal Article

Abstract

http://marketing.byu.edu/htmlpages/ccrs/proceedings99/vallaster.htm

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship