In Search for Pan-European Customer Segments: Using Means-end Theory to Determine the Degree of Convenience Food Product Standardization

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Reference

Vallaster, C., & Antretter, C. (1998). In Search for Pan-European Customer Segments: Using Means-end Theory to Determine the Degree of Convenience Food Product Standardization. Proceedings of the Australia and New Zealand Marketing Academy Conference 1998, University Otago, New Zealand, 81-87.

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship