Development and Implementation of Positioning Strategies in Theory and Practice? What Researchers and Managers Should Benefit From A Comparison?

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Reference

Vallaster, C., Botschen, G., Rigger, W., & Bradley, F. (1997). Development and Implementation of Positioning Strategies in Theory and Practice? What Researchers and Managers Should Benefit From A Comparison? Proceedings of the 24th Annual Conference of the European Marketing Academy, Paris, France, 1443-1450.

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship