An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation

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Reference

Vallaster, C., & von Wallpach, S. (2013). An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation. Journal of Business Research, 66(9), 1505–1515. (ABDC_2016: A; ABDC_2019: A; ABS_2018: 3; ISI_2016: 3.354; ISI_2016_5year: 4.108; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship