Wir vermarkte ich Wissen richtig?

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Diehr, G., & Güldenberg, S. (2010). Wir vermarkte ich Wissen richtig?. Paper presented at the Wissenstag Österreich 2010 (I-KNOW 2010 - 10th International Conference on Knowledge Management and Knowledge Technologies), Graz, Austria.

Publication type

Paper in Conference Proceedings


International knowledge marketing - the commercialization of knowledge based resources with the support of reputation
PhD-Thesis, September 2009 until September 2015 (finished)

The two fields of research, knowledge marketing and reputation management of the company has become significantly important in the science community. Both topics have been just fragmentary worked on. ... more ...


Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management