Do You Know Your Valuable Customers?

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Reference

Wilhelm, S., Güldenberg, S., & Güttel, W. (2013). Do You Know Your Valuable Customers? Journal of Knowledge Management, 17(5), 661 - 676. (ABDC_2016: A; ABS: 2; ISI: 3.293; ISI: 2.053; VHB_3: C)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management