Reference
Wilhelm, S., Güldenberg, S., & Güttel, W. (2013). Do You Know Your Valuable Customers? Journal of Knowledge Management, 17(5), 661 - 676. (ABDC_2016: A; ABS: 2; ISI: 3.293; ISI: 2.053; VHB_3: C)
Publication type
Journal Article
Persons
Organizational Units
- Institute for Entrepreneurship
- Chair in International Management