Reference
Wilhelm, S., Güldenberg, S., & Güttel, W. (2013). Do You Know Your Valuable Customers? Journal of Knowledge Management, 17(5), 661 - 676. (ABDC_2016: A; ABDC_2019: A; ABS_2018: 2; ISI_2016: 2.053; ISI_2016_5year: 3.293; VHB_3: C)
Publication type
Article in Scientific Journal
Persons
Organizational Units
- Institute for Entrepreneurship
- Chair in International Management