Entrepreneurial Branding: Growth and its Implications for Brand Management

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Reference

Vallaster, C., & Kraus, S. (2011). Entrepreneurial Branding: Growth and its Implications for Brand Management. International Journal of Entrepreneurship and Small Business (IJESB), 14(3), 369-390. (ABDC_2016: A; ABS: 3; ISI: 3.412; ISI: 2.943; VHB_3: B)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship