Traveling into unexplored territory: Radical innovativeness and the role of networking, customers, and technologically turbulent environments

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Reference

Eggers, F., Kraus, S., & Covin, J. G. (2014). Traveling into unexplored territory: Radical innovativeness and the role of networking, customers, and technologically turbulent environments. Industrial Marketing Management, 43(8), 1385-1393. (ABDC_2016: A*; ABDC_2019: A*; ABS_2018: 3; ISI_2016: 3.166; ISI_2016_5year: 4.402; VHB_3: B)

Publication type

Article in Scientific Journal

Abstract

Networking can be a useful tool for facilitating information exchange. In this paper we argue that networking increases a firm's radical innovativeness, and that this link is moderated by technological turbulence and a firm's responsiveness towards customer needs. A sample of 283 manufacturing SMEs reveals that (1) networking has a positive effect on radical innovativeness and (2) networking, customer responsiveness, and technological turbulence have a positive, three-way interactive effect on radical innovativeness. Specifically, radical innovativeness is highest when networking, customer responsiveness, and technological turbulence are concurrently high.

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Competence Center for Entrepreneurship and Family Business
  • Chair of Strategic Management and Entrepreneurship

Open Repository URL

Link

DOI

http://dx.doi.org/10.1016/j.indmarman.2014.08.006