Building Brands via Corporate Social Responsibility

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Reference

Lindgreen, A., Maon, F., & Vallaster, C. Building Brands via Corporate Social Responsibility. In F. Dall'Olmo, J. Singh & C. Blankson (Eds.), The Routledge Companion to Brand Management.

Publication type

Chapter in Book

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship