How can Strategic Customers be utilized for Knowledge Marketing in Knowledge Intensive SMEs?

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Reference

Diehr, G., & Wilhelm, S. (2014). How can Strategic Customers be utilized for Knowledge Marketing in Knowledge Intensive SMEs?. Paper presented at the International Forum on Knowledge Asset Dynamics (IFKAD), Matera (Italy).

Publication type

Paper in Conference Proceedings

Research

International knowledge marketing - the commercialization of knowledge based resources with the support of reputation
PhD-Thesis, September 2009 until September 2015 (finished)

The two fields of research, knowledge marketing and reputation management of the company has become significantly important in the science community. Both topics have been just fragmentary worked on. ... more ...

Strategic Knowledge Management
PhD-Thesis, March 2010 until May 2013 (finished)

The management of "knowledge" is seen as a key challenge in the current business environment. The most important component of a sustainable competitive advantage is the knowledge/expertise of the ... more ...

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management