Entrepreneurial Branding: Measuring Consumer Preferences through Choice-Based Conjoint Analysis

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Reference

Eggers, F., Eggers, F., & Kraus, S. (2016). Entrepreneurial Branding: Measuring Consumer Preferences through Choice-Based Conjoint Analysis. International Entrepreneurship and Management Journal, 12(2), 427-444. (ABDC_2016: C; ABS: 1; ISI: 1.935; ISI: 1.312; VHB_3: B)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Competence Center for Entrepreneurship and Family Business
  • Chair of Strategic Management and Entrepreneurship
  • Chair of Entrepreneurship and Leadership

Original Source URL

Link

DOI

http://dx.doi.org/10.1007/s11365-014-0344-1