Standardisation vs. Adaption: A Conjoint Experiment on the Influence of Psychic, Cultural and Geographical Distance on International Marketing Mix Decisions.

back to overview

Reference

Kraus, S., Meier, F., Eggers, F., Bouncken, R., & Schuessler, F. (2016). Standardisation vs. Adaption: A Conjoint Experiment on the Influence of Psychic, Cultural and Geographical Distance on International Marketing Mix Decisions. European Journal of International Management, 10(2), 127-156. (ABDC_2016: C; ABS: 1; ISI: 0.831; ISI: 0.457; VHB_3: B)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Strategic Management and Entrepreneurship
  • Chair of Entrepreneurship and Leadership

Original Source URL

Link

DOI

http://dx.doi.org/doi: 10.1504/EJIM.2016.074468