Knowledge Marketing-The Integration of Strategic Customers’ Knowledge in SMEs

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Reference

Diehr, G., & Wilhelm, S. (2015). Knowledge Marketing-The Integration of Strategic Customers’ Knowledge in SMEs. Paper presented at the Forum Mittelstandsforschung, Chur.

Publication type

Presentation at Conference

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management
  • Chair of Entrepreneurship and Strategic Management